French connection

Angelababy attends the opening ceremony of Christian Dior's new flagship boutique in Shanghai. [Photo provided to China Daily]

"It is not only in China. Chinese people travel around the world. In their home country, we must provide the best experience in our boutiques. This is the key market for me."

According to a Shanghai-based RTG Consulting Group, China's millennials choose Dior as their most loved luxury brand.

The brand named Chinese actresses Angelababy and Zhao Liying as their ambassador in China in May and September this year respectively, which raised heated debate on social media.

Many Chinese don't think that Angelababy, who has 84 million fans on her Sina Weibo account and 5 million on Instagram, and Zhao, with 56 million fans on Sina Weibo matched the brand's image of elegance, sophistication and luxury. Some said Dior compromised itself to attract young Chinese customers.

But Toledano does not agree.