Blur makes absurd use of Chinese square dance for comeback album

A scene from Blur's video for Go Out.

Blur's Chinese fans are no strangers to the choreography, as it can be found in public squares all around the country every day. However, they received the video with mixed feelings.

"You haven't released a single album in a decade, and now you give me this," complained @Aconga, a user of Sina weibo.

Another netizen named @enieni angrily expressed willingness to donate money to the band's music video budget.

There are also many fans that found the idea interesting. "Keep dancing and the street will no longer be lonesome," wrote user @deeplysleep.

Some even consider the band a potential game changer for square dance. "I won't complain about the noise of square dance if dama (middle-aged women) dance along to this song," @AshleeGuo said.

The most impressive comment was made by @wocengguonile, who was clearly not fooled by the fictitious upbeat dance steps. "The clip is designed to reflect the emptiness and loneliness of urban middle-aged and elderly people by contrasting this to the joyous square dance."

This is not the only song on the album that incorporates Chinese culture.

The video for the single, Go Out, includes serious and helpful instructions from a Chinese woman for delicious-looking no-churn vanilla ice cream. The video was released during Chinese New Year and its subtitles are entirely in Chinese.

Watch the video below.