The 2008 Beijing Olympics will offer a platform for many Chinese brand names to gain international recognition, leading marketing experts told a forum in the Chinese capital on Saturday.

The games are an unprecedented opportunity for very competitive Chinese companies such as Haier, Lenovo and TCL, Jennifer Gordon, former head of branding and marketing for the Sydney Olympic Organizing Committee, told the Market, Brand and Olympics forum.

"China will create one or two global brands among the world's top ten in the coming decade, thanks to the country's rapid development and its production and marketing capabilities," said Gordon, now chief executive of Australian-based Capital Group.

Coca-Cola's chief consultant Francis X. Maguire said that branding awareness constitutes an initial step in entering the world market.

The two-day forum, being held in conjunction with a national brands exposition which opened a day earlier, will feature more than 20 experts, including government officials, entrepreneurs, scholars and foreign experts, speaking on how to promote Chinese brands in the world.

Close

Today's Top News		Top Business News
+10 big coal firms to be formed ( 2003-12-21) +Chinese, US presidents talk over phone ( 2003-12-21) +China strives to bolster human resources development ( 2003-12-21) +Beijing Wives to be equipped with 'condom cards' ( 2003-12-21) +Cross-strait trade to hit US$50 billion ( 2003-12-21)		+Beijing Olympics offer world stage for Chinese brands ( 2003-12-21) +Buses targetted in war on pollution ( 2003-12-20) +Beijing reports big rise in automobile sales ( 2003-12-20) +Bank of China (HK) sees 5% growth of HK economy in 2004 ( 2003-12-20) +Lack of senior blue collars hinders growth ( 2003-12-20)