Haier listed in world's top 100 recognizable brands
( 2004-02-03 14:49) (Xinhua)
China's best known electrical appliance firm, Haier, has been named as one of
the world's 100 most recognizable brands in an global name brand list edited by
World Brand Laboratory (WBL), China's first international brand institution.
As the only Chinese brand on the list, Haier was ranked 95th after such
household names as Coca-Cola, McDonald's and Nokia, which were the top three.
The list was edited after a six-month study and analysis of 1,000 leading
brands in the world according to the economic use method, a recognized method in
international finance and sales.
The appraisal standards include the popularity and reputation of the brands,
and consumer knowledge, recognition, preference, sales and satisfaction, among
which the brand reputation is key inappraising the recognizability.
As an institution affiliated to the World Executive Institute Limited, the
president of which is Robert A. Mundell, the 1999 Nobel Laureate in economics,
the WBL is a professional institutionin brand appraisal, training, management
and marketing.
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