China Mobile adds 3.015m GSM users in April
(Agencies)
Updated: 2004-05-20 10:46

China Mobile (Hong Kong) Ltd said Thursday subscribers to its global system for mobile communications, or GSM, network rose by 3.015 million last month.

The net addition, a 2.6 per cent fall from the record-high net addition of 3.097 million users in March, took the company's customer base to 153.3 million by the end of April.

The company, China's largest mobile operator, said the acceleration in its net user additions in recent months was due to its efforts to promote a prepaid regional service called Shenzhouxing that targets low-end consumers.

Minutes of usage, average revenue per user and operating costs for Shenzhouxing users are generally lower than other prepaid services China Mobile offers.

However, this service is attractive to consumers with smaller budgets, who account for most of China Mobile's new customers.

The company has said it intends to diversify into the mass market, away from its previous focus on mainly high-end, high-usage customers, with the aim of achieving sustainable profit growth.

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