Orlando Magic fire coach Johnny Davis
(Agencies)
Updated: 2005-03-18 08:57

The Orlando Magic decided it was time for a shake-up.

Coach Johnny Davis was fired Thursday, shortly after the Magic lost their sixth straight game and moved closer to falling out of playoff contention. Assistant Chris Jent was named interim coach.

The Orlando Magic, who lost their sixth straight National Basketball Association game, have sacked coach Johnny Davis, pictured here in 2004, and named Chris Jent interim coach. [AFP]

Davis was dismissed along with assistant coach Ron Ekker hours after Wednesday night's 110-102 road loss to the Los Angeles Clippers, dropping the Magic to 31-33 and leaving them tied with Philadelphia for the final Eastern Conference playoff spot.

The team, in the middle of a West Coast road swing, plays Friday at Seattle.

"We work in a bottom-line business," general manager John Weisbrod said in a statement. "It is our responsibility to do everything possible to create the best opportunity for success."

Davis, a low-key coach, seemed to lose control of his players. In Sunday's 98-82 home loss to New Jersey, the Magic received several technical fouls and scuffled with the Nets. Reserve guard DeShawn Stevenson booted the ball into the stands at the buzzer and forward Stacey Augmon squirted lotion on reporters in the locker room.

"We're in trouble. We haven't won for like a week or so," Magic guard Steve Francis said after Wednesday night's game. "This is definitely our lowest point of the season. We just need to get back to playing the up-tempo style of game that we're used to."

Davis told the Orlando Sentinel he was "surprised and disappointed" by being fired with just 18 games left in the season and the club still trying to make the playoffs.

"It caught me completely off guard," Davis told the newspaper.

Jent, who spent two seasons in the NBA and was a member of the 1994 champion Houston Rockets, became a Magic assistant this season. Though he has no head coaching experience, Jent was promoted over assistant Paul Westhead, who coached the Los Angeles Lakers to the 1980 title and later coached the Denver Nuggets.

Davis was hired as coach on Nov. 17, 2003, replacing Doc Rivers when the team was 1-10 and on its way to losing 19 straight. Later in the season under Davis, the team lost 13 straight, including an NBA-record seven straight by at least 15 points, and finished 21-61.

In the offseason, the team traded All-Star forward Tracy McGrady to Houston. Orlando showed improvement before its recent slump.

Davis' overall record with the Magic was 51-84. He also coached Philadelphia in 1996-97, going 22-60 there.

Orlando is the seventh team this season to make a coaching change, following Memphis, New York, Denver, the Los Angeles Lakers, Minnesota and Portland.

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