Real plan theme parks in Miami and Beijing
(Reuters)
Updated: 2005-08-06 21:17

MADRID: Real Madrid plan to construct branded theme parks in Miami and Beijing as part of a strategy to expand and develop marketing opportunities across the globe.

“We are in negotiations with the mayors of Miami and Beijing to create two theme parks,” Real Madrid president Florentino Perez was quoted as saying in Spanish sports daily AS. “They will become the focus for the legions of Real Madrid fans in the powerful and heavily populated countries of the United States and China.”

Real are also planning to include a theme park in Madrid at their new training base which is under construction in Valdebebas near the city’s Barajas airport. AS reported that the club are aiming to have all three parks in place by 2008.

Real recently returned from an 18-day tour of the US and Asia which was reported to have earned the club some US$25mil.

Last month Perez said that Real’s income had increased by 250% since he took over as president five years ago and that the club had overtaken Manchester United as the biggest earner in world soccer.

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