Advertising gimmicks
(Reuters)
Updated: 2005-09-08 15:54

A Chinese model holding a violin waits for the start of a show at a retailers exhibition in Beijing September 8, 2005. Companies in China are employing different kinds of advertising gimmicks in an effort to capture the growing "nouveau rich" market and its expanding middle class as wealth and disposable income rise with the improving economy. [Reuters]

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