Scarlett Johansson signs with Reebok for fashion project

Scarlett Johansson refuses to be left behind.

With other popular actresses cashing in on their celebrity by inking lucrative deals and endorsements with major brand names -- Elizabeth Hurley just signed with Jordache -- Miss Johansson has agreed to team up with Reebok for a fashion project.

Next spring, the sneaker giant will launch Scarlett "Hearts" Rbk, a line of athletic-inspired footwear and fashion-forward apparel. Miss Johansson also will model the head-to-toe looks in a global multimedia advertising campaign.

Reebok won't say how much the 21-year-old film star is being paid.

Reaction has been swift. At idontlikeyouinthatway.com/, one blogger commented, "It's nice to see a woman with curves being recognized as sexy" while another declared: "I wish she would stick to acting, but I guess the money is that tempting."