Fashion fur summer

A model at Kopenhagen Fur's Beijing fashion show. Provided to China Daily

The big apple's big carats

Specs designer eyes China market

That goes not only for the summer fashion industry, but also for furniture design. In early October, Kopenhagen Fur invited furniture designer Zhu Xiaojie and accessory designer Soren Bach to hold an exhibition. The two designers used fur and other natural material to create various products, including wall paintings, chairs, wardrobes and small installations. One of his creations is a simple chair, but the back is made from mink, which gives an elegant touch to the furniture.

When Kopenhagen Fur came to China in 1994, it was the first of its kind. At that time, China was a very small market. It was Russia that dominated Kopenhagen Fur's global business, taking up 50 percent of total demand. But now, China takes 80 percent of Kopenhagen Fur's global business.

Consumers in China are becoming more demanding in individual designs and really good qualities in furs, but the difference is in the culture.

In terms of color, Chinese consumers like brown and black, while the Danish prefer brown. The Danish fur customers prefer simple, natural materials without too much decoration. Chinese fur lovers want more decoration and glamor. And a European consumer will have at most two fur coats, while a Chinese consumer can have as many as five different fur coats, Loberg observes. That's why he thinks there are many more possibilities for furs in China.