Dr. Martens' new boots kick in
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British footwear brand Dr. Martens, favored by rock and punk lovers, recently launched the 2014 autumn/winter collection in Beijing. Photo provided to China Daily |
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British footwear brand Dr. Martens, favored by rock and punk lovers, recently launched the 2014 autumn/winter collection in Beijing.
The Spirit of 69 is a collection that is inspired by the style and music of 1960s Britain. The Originals and the Reinvented lines reinterpret the house classics with elements like rivets, laces, floral prints and tattoos. The Casual collection is tailored for casual walks and sports and the Harrow line for office staff.
"It's about telling the story, about the roots of our brand but doing it in a very contemporary way," says Simon Jobson, global marketing director of Dr. Martens.
In the past 53 years, Dr. Martens has been associated with Western youth cultures such as skin, punk, goth, emo, indie and grunge.
