Aiming to go global

A model presents a creation by Grace Chen. [Photo provided to China Daily]

"We have always had a strategy to capture the top of the pyramid in any market. Whenever we enter a new market, we start from the top. For the British, royalty is at the top of the pyramid. That's why we had the show in a palace and the audience came from that circle."

Besides a salon in Beijing and the House in Shanghai, Chen plans to have a studio either in Paris or in London.

She is also considering a store in Hong Kong or Macao to cater to the Southeast Asian market.