Briefly
Ecco's new shoes for working women
Danish footwear brand Ecco recently launched a collection in Beijing for the holiday season. With black as the staple color, the new collection offers heels, flats, sneakers and handbags, catering to the tastes of modern working women for both work and social occasions.
Sunrise Duty Free goes online
Sunrise Duty Free, an airport duty-free shop in China, launched its online platform O World, extending its service from airport terminals to cyberspace. It offers a virtual platform where customers can see the products that are displayed at the company's physical stores and place orders, including for cosmetics, food and beverage.
Simmons opens e-com site
American mattress brand Simmons recently opened its first Chinese online store on JD, a major e-commerce platform in the country. The new store will offer the brand's big products like Elite, Premier and Studio. All the products are also available at its 200 physical stores across the mainland.
Bridal brand shows 2017 collection
Chinese fashion brand Shenbai showed its 2017 spring/summer collection during China Fashion Week on Nov 2. Specializing in couture wedding gowns, the brand is known for fusing Western tailoring with traditional Chinese craftsmanship. The new collection is inspired by 17th-century Paris.
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