Shop owners going with the grain for breakfast

[Photo provided to China Daily]

If customers want a sweeter taste, the shop also offers off-the-shelf pre-mixed granola, ( 45 yuan for 400 grams; 70 yuan for 750 grams).

The shop also allows customers to make mixes to their own taste, choosing either muesli or granola as a base, and then adding from the 18 kinds of dried fruits and 10 kinds of nuts and seeds available, such as blueberries, figs, goji berries, pecan nuts, pumpkin seeds and red raisins.

The shop's first customers have been expats in Beijing, who are more familiar with muesli and granola for breakfast and may have struggled to find good products. But to the owners' surprise, more Chinese are finding their way to the shop.

Most of the Chinese customers have studied abroad and like a muesli breakfast, just like herself, according to co-owner Zhang Qian, who once spent several years in Europe studying agricultural management.

When I visited the shop recently, a young French man who identified himself as Niko came to pick up his order. He said he has been living in Beijing for four years, and the muesli he buys in the shop is the best he's found in the Chinese capital.

For those who are new to the idea of muesli, Dlouha makes this promise: "You'll never have a dull breakfast again."

Mike Peters contributed to this story.