Cognac label LOUIS XIII taps China's expanding market

[Photo provided to China Daily]

The LOUIS XIII name: A tribute to the French King who was reigning when the Rémy Martin family established in the Cognac region in the 1620s, and who was protector of the cognac region.

The original decanter: The decanter is the original reproduction of a metal flask found on the site of the Battle of Jarnac in 1569. Paul Emile Rémy Martin bought the metal flask in 1850 and decided to use it to shelter his finest and oldest eaux-de-vie. Today it is an iconic crystal decanter crafted by 11 crystal workers, produced by Baccarat and St LOUIS.

The LOUIS XIII liquid: It is 100 per cent grande Champagne, a blend of up to 1,200 different eaux-de-vie, the youngest of which is at least 40 years old, aged in rare, centenary barrels called "Tier?ons". Each decanter takes four generations of cellar masters to make and over 100 years to craft. It is a firework of aromas, resulting in a dense harmony of flowers, fruits and spices, with a one-hour finish on the palate.

To summarize, it is a unique offer. No competitor in the world of wine and spirits. Created in 1874, it has been a global brand since its beginnings.

How does your previous experience working in luxury industry influence your current position at LOUIS XIII?

Being client centric is a priority that naturally came to me thanks to my past experience in the luxury retail industry.

I have been working in the past for brands who integrate everything, from production to distribution in their own stores. So they have implemented great best practices in every activity related to the clients they know and talk with. I believe our ability to implement this culture and these best practices is a key driver for future growth.

Also, retail is detail and in luxury business you do not compromise on quality. I believe this has lead me to be very demanding when it comes to ensuring quality and perfection in everything we do. For the boutique, this is why we chose the best partners possible after a long tendering process.

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