Manager taps into local culture

Profile | Gary Biondo

It is Gary Biondo's second time in the city, and the general manager of the Shangri-La Hotel, Shenyang, says he is very happy to be back.

"It's important to know the local culture and people because we want to be part of the community and we need to communicate that to our guests," Biondo says, drawing on his 20 years of experience working in China.

The first time Biondo was in Shenyang, he worked for Trader's Hotel, also part of the Shangri-La group.

"I've always dreamed of working in a warm and peaceful, home-like hotel," he says. Although he has been to many cities all over the country, Biondo describes Shenyang as an incredible city combining an energetic economy, strategic location, a rich history and the attractions of nature.

"I feel I'm very lucky to be here, working in a golden period of time, watching the evolution."

Shangri-La Hotels and Resorts works on strong branding that draws from the environs of each hotel, and it is no different in Shenyang where the hotel is located in the prime city centre, with easy access trains, planes and coaches and has a hinterland of commercial and industrial zones, consulate offices, tourist attractions and shopping precincts.

Shenyang's Imperial Palace is the main inspiration for the hotel, and the influence can be seen in the hotel's lobby and Lounge, designed as if they were the "courtyards" of the Imperial Palace, famed for its gardens and roses.

"It's our pleasure to be part of Shenyang city," says Biondo.

Biondo has a special affinity for Trader's Hotel, which is a sister property, and constantly explores opportunities for the two hotels to work together.

"Shangri-La has different positioning and target market but we both contribute to the city," he says.

"Our commitment to providing guests with distinctive Asian standards of hospitality and service enables us to stand out among our peers. This quality remains the cornerstone of our reputation as a world-class hotel group."

Biondo is already setting new benchmarks.

"Luxury for luxury's sake is meaningless. What Shangri-La aims to provide is warm and caring service, making customers feel at home, in a tranquil environment."

He believes the new hotel will grow in tandem with the city. "Shangri-La will become another landmark in Shenyang, as well as in the group," he promises.