A leading financial group in North and sub-Saharan Africa

With its strong financial institutions and strategic long-term vision, Morocco is positioning itself as an African financial center. As the largest bank in the country, Attijariwafa Bank (AWB) is at the forefront of Morocco's drive to further develop the country's banking sector.

Established following the merger of Banque Commerciale du Maroc and Wafabank, AWB's network of offices today covers 22 countries. Close proximity to the bank's 6.4 million customers (as of June 2013) enables AWB to put customers at the heart of its strategy.

In addition to offering customers personal and professional banking, corporate banking, investment and international banking, AWB offers insurance, mortgages, consumer credit, leasing, asset management, private banking, securities brokerage and consulting services through its numerous subsidiaries.

As the Africa-China relationship continues to flourish, Morocco is playing an important role as a regional platform for Chinese companies currently entering Africa. On June 20 this year, AWB and Bank of China signed a memorandum of understanding and Attijariwafa Bank's chairman and CEO, Mohamed El Kettani, said he is confident this alliance will create opportunities in Morocco and the rest of Africa.

"AWB is driven to strengthen Morocco-China ties and our MOU with Bank of China establishes a strategic alliance between the largest banks in both Morocco and China. AWB will play a role in Bank of China's pan-African strategy and we want to raise AWB's profile and attract investment to Morocco in the future," said El Kettani.

In 2014, AWB celebrates its 110th anniversary and the bank will continue to support Morocco's impressive economic development.

"Morocco is a model for the region as Chinese investors continue to look towards Africa," said El Kettani. "The history of Morocco is closely tied to our trade relations throughout the region and AWB continues to accelerate business through our connections and knowledge of Africa. As a leading financial group, loyalty is the key to AWB's success and we look forward to contributing to Morocco's development while strengthening our commitment to our Chinese partners."

www.attijariwafabank.com

World Eye Reports provided the story