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| Sohu CEO Zhang Chaoyang speaks at the signing
ceremony on Nov. 7 in Beijing |
Sohu.com Inc has been chosen as the official sponsor of Internet
content services for the Beijing 2008 Olympic Games.
Under an agreement signed yesterday with the Beijing Organizing
Committee for the Games of the XXIX Olympiad (BOCOG), Sohu, one of China's
leading Internet content service companies, will construct and operate the
official BOCOG website, www.beijing2008.com. The contract will run until
December 2008.
"We believe that with Sohu's extensive social impact, reliable and
secure Internet technology and high-quality and efficient content, BOCOG
will be able to meet, more effectively and in a more timely manner, the
expectations and demands of the general public to understand, participate
in and support the Beijing 2008 Games," said Wang Wei, BOCOG executive
vice-president and secretary-general, at the signing ceremony.
Yuan Bin, director of BOCOG's marketing department, said Sohu will
contribute to the content of the BOCOG official website together with the
BOCOG media and communications department.
The firm is also allowed to use the Beijing Olympic logo to promote its
own brand.
So far, ten Beijing 2008 partners and five sponsors have been selected
by BOCOG.
The partners are Bank of China, China Netcom, Sinopec, CNPC, China
Mobile, Volkswagen Group (China), Adidas, Johnson & Johnson, Air China
and PICC P&C.
Together with Sohu, UPS, Haier Group, Tsingtao Beer and Yanjing Beer
are the official sponsors.
Meanwhile, the Olympic Stamp programme was launched by BOCOG yesterday.
China Post will gradually issue commemorative stamps relating to the
Olympic Games.
Other products such as commemorative envelopes will also be
published.
(China Daily) | 
