SNICKERS becomes 2008 official chocolate
[ 2006-05-29 15:00 ]
5月24日，第29屆奧運會組委會和愛芬食品（北京）有限公司在北京聯合舉行新聞發
布會，宣布愛芬食品（北京）有限公司成為北京2008年奧運會巧克力獨家供應商，其旗下
著名巧克力品牌士力架成為北京2008年奧運會正式巧克力。
The Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG)
announced Effem Foods (Beijing) as the Beijing 2008 Olympic Games Exclusive Supplier and SNICKERS as the Beijing 2008 Olympic
Games Official Chocolate at a joint press conference held in Beijing May 24,
2006.
As the Exclusive Supplier of the Beijing 2008 Olympic Games Effem Foods
(Beijing) will provide funds and chocolate products to the 29th Olympic Games,
BOCOG, the Chinese Olympic Committee (COC) and the Chinese sports delegation to
the 29th Olympic Games.
Speaking at the press conference BOCOG marketing
director Mrs. Yuan Bin congratulated Effem Foods (Beijing) and SNICKERS, saying:
We are glad to see more companies participating in the Beijing 2008 Olympic
Games by providing sizeable support to ensure the success of the Games. Their
participation will help to popularize the Olympic spirit and the three concepts
of the Beijing 2008 Olympic Games. At the same time, the Beijing 2008 Olympic
Games provides a unique platform for companies to enhance their brand
recognition and reinforce Snickers' passionate and vigorous image. We are
looking forward to the friendly and reciprocal
cooperation with Effem Food (Beijing).
Mike Sursock, President of Effem
Foods (Beijing) Company Limited, added, "Today's announcement reinforces
SNICKERS position as the global leader in the confectionary market and
demonstrates our continued commitment to China and Chinese people. SNICKERS has
a proud history of supporting some of the world's greatest sporting events and
we are honored that we are continuing this heritage
as the Beijing 2008 Olympic Games Official Chocolate. SNICKERS is
delighted to be part of an Olympic Games that shares many of the same values as
SNICKERS, most notably the concepts of Green Olympics and People's
Olympics."
Founded in 1993, Effem Foods (Beijing) Co., Ltd. now employs
more than 1,000. SNICKERS is one of its major chocolate
brands.
Vocabulary :
exclusive supplier ：獨家供應商
reciprocal ：相互的；互惠的
heritage :
a tradition（傳統）
（來源：BOCOG 英語點津姍姍編輯）
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