Vogue row more hype than health?

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Lip service or sea change? Skeptics wonder whether Vogue magazine's vow to ban models under 16 or those of any age with visible signs of eating disorders is more hype than health.

The 19 editors of Vogue around the world made the promise on Thursday, beginning with June issues and including editions in America, France, Britain and China. They also encouraged fashion designers to reconsider "unrealistically" small sample sizes that make ultra-thin models necessary in the first place.

Vogue didn't address the widespread industry practice of digitally altering photos that critics believe promotes an impossible standard of beauty.

While the new initiatives are certainly good news for models, Susan Linn of the Campaign for a Commercial-Free Childhood said Vogue didn't go far enough.

"If Vogue was really concerned about the well being of girls in terms of their health, then they would have done what Spain and Italy did and use only girls who have what has been deemed a healthy Body Mass Index."

The health of models, especially their weight, has been in the spotlight over the past few years, especially after the death of two models from apparent complications from eating disorders in 2006 and 2007, but the focus, until now, has been on runway fashion shows.

The primary fashion organizations in Italy and Spain banned catwalk models who fall below a certain BMI level. Israel's government passed an anti-skinny-model law earlier this year.

The Council of Fashion Designers of America adopted a voluntary initiative in 2007 emphasizing age minimums and healthy working environments during New York Fashion Week.

Anna Wintour, Vogue's US editor-in-chief, was instrumental in crafting the CFDA's guidelines.

Still, there is persistent criticism that the fashion world creates a largely unattainable and unhealthy standard that particularly affects impressionable young girls.

Conde Nast publishes other magazines, including Glamour and Allure, but a spokeswoman said there are no current plans for these guidelines to be adopted across the company.

Glamour said in a statement on Friday the magazine's policy already was not to book models under 16 or those who appear to have an eating disorder.

The Hearst Corp, home to Elle, Harper's Bizarre and Marie Claire, said in a statement that it supports the CFDA guidelines, adding: "Good health is something we strive to promote in our magazines, both in our fashion and beauty stories and in our features. We make every effort to educate our readers and present images that reflect strong, beautiful women."

Questions:

1. What have the 19 editors of Vogue vowed to do?

2. What index do Spain and Italy use to choose models?

3. Who is Vogue’s US editor-in-chief?

Answers:

1. Ban models under 16 or those of any age with visible signs of eating disorders.

2. The Body Mass Index.

3. Anna Wintour.

（中國日報網英語點津 Helen 編輯）

About the broadcaster:

Emily Cheng is an editor at China Daily. She was born in Sydney, Australia and graduated from the University of Sydney with a degree in Media, English Literature and Politics. She has worked in the media industry since starting university and this is the third time she has settled abroad - she interned with a magazine in Hong Kong 2007 and studied at the University of Leeds in 2009.