美媒評出2012年科技領域十大敗筆

Most Sexist Tweet Award: ASUS at Computex

At this year’s Computex in Taiwan, ASUS tweeted a picture of its Transformer AIO with the caption, “The rear looks pretty nice. So does the new Transformer AIO.” Trouble was, the photo also highlighted the backside of a young woman who was showcasing the Transformer.

After understandably receiving tons of backlash, ASUS deleted the tweet. Then Digital Marketing Manager Tim Smalley released an apology, blaming a third party that had access to the company’s social media accounts. ASUS also sent out an apology tweet, but that didn’t stop the negative social media buzz.

4.“最具性別歧視色彩的推文”獎：臺北國際電腦展－華碩

在今年的臺北國際電腦展期間，華碩公司在推特上發布了一張TransformerAIO功能一體機的圖片。圖片說明寫道：“后部看上去非常漂亮，新款Transfor-merAIO也是如此。”麻煩的是，展示這款一體機的一名年輕女子的臀部也出現在這張圖片上。

這張圖片引起強烈反響，華碩公司之后刪除了推文。數碼營銷經理蒂姆-斯莫利隨后發表道歉，譴責有人盜取了公司的社交媒體賬戶。華碩公司也發表推文道歉，但沒能消除在社交媒體上產生的負面影響。