優衣庫放大招：在美國機場推出服裝自動販賣機

在中國火得不要不要的優衣庫進入美國市場后卻水土不服，虧損連連。截至目前，美國優衣庫門店僅剩45家。近日優衣庫在美國機場推出服裝自動販賣機，難道是想借此扭轉虧損的頹勢？

A fresh new shirt delivered at the push of a button is now on offer for travellers in the US.
在美國的旅客們現在只需按一個按鈕，就能買到一件嶄新的襯衫。

Japanese fashion brand Uniqlo has installed a vending machine dispensing clothing at Oakland Airport in California.
日本時裝品牌優衣庫在美國加州的奧克蘭機場安裝了一個服裝自動販賣機。

Nine other machines will pop up at airports and malls at sites including Los Angeles, Houston and New York in the coming months.
未來幾個月優衣庫還將在洛杉磯、休斯頓和紐約等地的機場和購物中心陸續安裝9臺服裝自動販賣機。

They will stock men and women's shirts and lightweight jackets.
自動販賣機將出售男女襯衫和輕型夾克。

Uniqlo USA chief executive Hiroshi Taki said the technology brought "convenience to travellers looking for a warm jacket without the bulk or a versatile undershirt".
優衣庫美國區總裁瀧寬志說，這一技術將為“尋求保暖又輕盈的夾克或多功能內衣汗衫的旅客帶去便利”。

The company hopes the gimmick will help entice customers to the Asian brand, which has struggled in its attempts to penetrate the US market.
一直以來，優衣庫都難以打入美國市場，優衣庫希望這一新發明能夠吸引顧客關注這個亞洲品牌。

Airports and malls were selected as high-traffic locations to supplement its 45 stores in the country.
機場和購物中心都是人流量大的地方，因此優衣庫選擇在這里安放自動售賣機，作為對美國45家門店的補充。

The retailer, owned by Japan's Fast Retailing, has close to 1,900 stores worldwide selling inexpensive casual wear.
日本迅銷集團旗下的優衣庫在世界各地擁有近1900家門店，主打價格實惠的休閑裝。

The vending machines will stock tops retailing at about $15 (￡11.30) and lightweight jackets for about $70 (￡53).
這一售賣機出售價格約15美元（合人民幣約100元）的長袖T恤和價格約70美元的輕型夾克。

Fast Retailing is the world's third largest retail apparel company and also owns Helmut Lang and J Brand. There are no plans to use the vending machines outside the US.
迅銷集團是世界第三大服裝零售企業，它旗下的品牌還包括海爾姆特?朗和J Brand等。優衣庫目前沒有在美國以外起用服裝自動販賣機的打算。

英文來源：BBC
翻譯&編輯：丹妮