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Shoppers buy "Lucky Bags" at Mitsukoshi department store, in Tokyo Japan on January 2, 2009.
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Forget the recession, at least for now in Japan, where it's time for some mystery New Year's shopping designed to cast off the economic gloom.
Thousands of shoppers queued for hours in front of department stores across Japan on Friday to buy limited-edition, traditional New Year's "goodie" bags in what has become one of the biggest events of the holiday season.
The so-called Lucky Bags are priced between 10,000 yen ($110) and 30,000 yen, and are completely sealed, with nothing to indicate the contents.
But experienced shoppers know that they are often filled with fashionable accessories and clothes at a substantial discount, which makes them especially desirable during the current financial crisis.
In Tokyo's glitzy Ginza shopping district, excited shoppers dashed inside the Mitsukoshi department store to grab over 20,000 lucky bags.
"There's this excitement before you open your bag, then comes the surprise and some degree of disappointment, but most of the time I'm happy with what I get," said Hisayo Kuwabara, a 52-year-old part-time worker.
Some shoppers sought to banish the economic gloom with these festive bags.
"Though the economy is worsening, I wanted to buy some lucky bags because it is sold at a discounted price. I also wanted to get some luck in this recession," said Eiichi Kakegawa, a 47-year-old businessman.
Takashi Masuko, director of "Lucky Bags" operations at Mitsukoshi, said the yearly shopping extravaganza is especially popular this year.
"People tend to buy more Lucky Bags during a recession," he said.
"We've been preparing for this day since last August, and since we were expecting some recession ahead, we changed the volume and items of our bags to better satisfy our customers at times like this."
The economy appears set for a gloomy 2009 in Japan, as firms cut their outlooks and industrial output slumps.
Most economists say a recovery in Japan will have to wait until global demand picks up. Some say that will not happen until the final quarter of next year, at the earliest.
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(Agencies)
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先別去想什么經(jīng)濟(jì)危機(jī)了，至少現(xiàn)在在日本可以這樣。為了驅(qū)散經(jīng)濟(jì)危機(jī)的陰霾，日本商家在新年之際推出了一種神秘的購(gòu)物方式。
周五，日本各大百貨商場(chǎng)門前排滿了人，數(shù)千名購(gòu)物者排隊(duì)等候數(shù)小時(shí)，搶購(gòu)“限量版“的新年“幸運(yùn)包”。這項(xiàng)傳統(tǒng)的搶購(gòu)新年“幸運(yùn)包”活動(dòng)成為今年日本規(guī)模最大的假日活動(dòng)之一。
新年“幸運(yùn)包（Lucky Bag）”每個(gè)售價(jià)在1萬(wàn)（110美元）至3萬(wàn)日元之間，并且完全密封，從外部包裝上根本看不出里面裝的是什么。
但有經(jīng)驗(yàn)的人都知道這些“幸運(yùn)包”里通常裝的是折扣很多的時(shí)尚服飾和單品，這在眼下的經(jīng)濟(jì)危機(jī)時(shí)期尤其“誘人”。
當(dāng)天，在東京繁華的銀座購(gòu)物中心，興奮的購(gòu)物大軍沖進(jìn)新光百貨商場(chǎng)搶購(gòu)2萬(wàn)多只幸運(yùn)包。
52歲的兼職工人Hisayo Kuwabara說(shuō)：“在打開幸運(yùn)包之前，你會(huì)有這樣一種興奮感，打開包之后，你又會(huì)感到驚喜，或者有點(diǎn)失望，但多數(shù)時(shí)候我都很開心。”
一些購(gòu)物者則希望用這些節(jié)日幸運(yùn)包來(lái)驅(qū)散經(jīng)濟(jì)危機(jī)的陰霾。
47歲的生意人Eiichi Kakegawa說(shuō)：“雖然眼下經(jīng)濟(jì)不景氣，但我還是想買一些幸運(yùn)包，因?yàn)檎劭酆芏唷Ｎ疫€希望自己能交些好運(yùn)。”
新光商場(chǎng)“幸運(yùn)包”課負(fù)責(zé)人Takashi Masuko說(shuō)，今年的活動(dòng)尤為受歡迎。
他說(shuō)：“在經(jīng)濟(jì)衰退期，人們往往會(huì)購(gòu)買更多的幸運(yùn)包。”
“我們從去年8月份就開始準(zhǔn)備了，因?yàn)楫?dāng)時(shí)預(yù)想到可能會(huì)出現(xiàn)經(jīng)濟(jì)衰退，所以我們?cè)谛疫\(yùn)包的量和品種上都做了些調(diào)整，以便在這樣的時(shí)期更好地滿足顧客的需要。”
眼下日本國(guó)內(nèi)企業(yè)前景暗淡，工業(yè)總產(chǎn)量下跌，2009年的經(jīng)濟(jì)前景不容樂(lè)觀。
多數(shù)經(jīng)濟(jì)學(xué)家稱，日本經(jīng)濟(jì)的復(fù)蘇須等到全球需求增長(zhǎng)的恢復(fù)。一些專家預(yù)測(cè)，這最早得到明年的最后一季度。
（英語(yǔ)點(diǎn)津姍姍編輯）
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