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30 Reasons to watch the Games

(China Daily)
Updated: 2008-07-08 15:08

3. First digital broadcast

High-definition technology will be used for all TV broadcast operations, with all events and ceremonies enjoying 5.1 surround sound, a first for the Olympics.

Clearer screen pictures and scenery will be a feature of the Beijing Games.

4. Biggest TV audience ever

A record 4 billion people are set to watch the Beijing Games.

Beijing Olympic Broadcasting (BOB), the official broadcaster of the Games, will produce about 5,400 hours of programs during the 17-day gala, 2,000 more than in Athens four years ago.

5. Multimedia for the first time

The International Olympic Committee (IOC) has, for the first time, separately sold broadcasting rights for television and new media such as Internet and mobile networks.

CCTV acquired the TV rights for the Beijing Games, while CCTV.com was awarded the domestic Internet and mobile platform license. CCTV.com recently signed an agreement with Sohu.com, the Games' Internet content services sponsor, to share content.

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