Bound for Brazil

"It's definitely worthwhile. I've been waiting many years to go to Brazil, and now the moment has come," he says.

Aside from independent trips, visitors have many choices of tour agencies if their budget is sufficient.

The online travel agency Lvmama.com offers customers different packages. The 79,900 yuan premium package is a nine-day trip with one ticket for the final on July 13.

For China's business elite, HHtravel.com offers a 775,000-yuan, 45-day around-the-world trip including one night at a World Cup game. The website also has a 16-day program for soccer fans including three match tickets (one quarterfinal, one semifinal and the final). Tourists will also visit the country's landmarks, such as the Amazon River and its lush rainforests and Iguazu Falls at the border with Argentina.

Yang Mengyue, public relations manager of HHtravel.com, says two groups of five and seven people have booked the trip. They are all male, ages between 35 and 50, and have a passion for soccer.

"Compared with the 2010 FIFA World Cup South Africa, more Chinese are going to this year's World Cup because of the increasing popularity of overseas trips in recent years," Zhang from Qyer.com says.

Harry Chen contributed to this story.