Clearly First, a Manhattan
showroom that features Scandinavian fashions, home accessories and gift items,
has named supermodel Vendela Kirsebom Thomessen as its official spokesperson.
The Swedish-born, Norwegian-raised model, largely known in
the modeling world by her first name only, will be featured in advertising
creative for Sjoo Sandstrom, the Stockholm, Sweden-based manufacturer of
high-performance timepieces, which are exclusive to Clearly First in the United
States.
"Vendela's beauty and sophistication are known around the world, and her
Scandinavian background and values resonate perfectly with the Clearly First
point of view," Clearly First president and chief executive officer Helene
Hellsten said in a statement. "Both stand for a natural simplicity."
One of the watches Thomessen will wear in the company's campaign is the
Swedish Blonde Chronometer, a specialty timepiece produced in a limited quantity
of 100 pieces per year. The watch features a stainless steel case and titanium
back, white analog dial, white digital display and calfskin strap. An analog
display shows local time, while a digital display shows local time as well as
the time in 25 cities around the globe, a function developed in conjunction with
Scandinavian Airline Systems. Suggested retail price for the Swedish Blonde,
which is part of the Chronolink Worldtimer family, is $6,900.