All you need is a reliable alarm clock: the collection will be available to buy online from 4am.

While Moss has been criticised, particularly in the US, for simply opening up her wardrobe and replicating it in bargain, high street form, surely it is precisely this ability to capitalise on her own style which proves she is a shrewd businesswoman.

It would have been far riskier to put out a collection based on nothing more than the current zeitgeist.

Moss is the most closely watched - and copied - woman in the world: why shouldn't she turn her own sense of style into profit? The rest of the high street has been doing it - albeit obliquely - for years, with barely a store in the land not taking her look as inspiration for their ranges.

Despite the critics, there is no doubt that the collection will be bought up hungrily by Moss's legion of fans. And while older customers might blanch at wearing a floral printed tea dress almost identical to the one she recently wore to such effect, younger customers should have no such qualms.

The Kate Moss range is definitely young at heart: tiny denim hotpants, shrunken waistcoats, string bikinis and skinny jeans will all look best on a Kate Moss body: for which, read anyone between the ages of 12 and 25.

Not that older fans need feel left out entirely. Rather than replicating the Moss look on themselves - which would surely be tragic on any woman whose years are commensurate with Moss's own - thirty and fortysomething customers should steer clear of Moss's obvious hallmarks and focus on the more anonymous pieces.

Priced at the higher end of the spectrum are two leather jackets: one fastenless and off-white, another black and zippered. These are future classics that could integrate into any wardrobe, whatever the wearer's age.

After reading about her tempestuous life with boyfriend Pete Doherty, anyone who thought Kate Moss is the jealous type can be appeased by a single glance at the look book.

While half of the clothes are modelled by Moss herself, the other half are worn by Irina Lazareanu - one of Doherty's ex girlfriends, and a former drummer in his band, Babyshambles.

1

2