Nicky Hilton stood in a corner, surrounded by cameras. But no bodyguard pressed for her escape.

The 23-year-old designer was holding court backstage Sunday at Smashbox Studios, where she unveiled her spring Chick by Nicky Hilton collection on the opening night of L.A. Fashion Week.

After making her New York Fashion Week debut last month with her high-end Nicholai line, Hilton was poised and demure as she gave interview after interview about Chick, the casual-wear label she launched in 2004.

"It's my first clothing line," she said. "So it's my baby."

Aimed at girls and named for Hilton's childhood moniker ("My parents thought I looked like Tweety Bird"), the line features flirty minidresses, floaty tops, playful patterns and super-high hemlines.

"It's very cute, very girly, very feminine. It's very reflective of the L.A. lifestyle — laid-back, casual," she said. "Nicholai is definitely for the mature, sophisticated customer ... whereas Chick is just fun pieces."