Enterprises Interbrand’s “2013 Best Global Brands” top 100 list has revealed that Coca-Cola, which used to lead the chart for the previous 13 years, has lost its dominance as the most valuable global brand, yielding precedence to the technology giant Apple estimated at $98.3 billion. The total value of all 100 best global brands is $1.5 trillion, which is an 8.4% record increase over 2012, Interbrand reports.

The #2 brand last year, #8 in 2011 and #36 in the inaugural 2000, Apple has pushed the iconic soda brand down as far as the third slot, while Google has ranked second (+34%, $93.2 billion). The top 10 “2013 Best Global Brands” list includes the same companies as in 2012, the only difference is their ranking—Apple (+28), Google (+34), Coca-Cola (+2% change in value), IBM (+4%), Microsoft (+3%), GE (+7%), McDonald’s (+5%), Samsung (+20%), Intel (-5%), and Toyota (+17%).