A poster for the 2017 China (Xiamen) International VR and AR Expo which will be held at the Xiamen International Conference and Exhibition Center. [Photo/vrsdexpo.com]

Virtual reality (VR) and augmented reality (AR) are technologies to make what's unreal seem real, and to make what's real seem unreal, which has gained popularity in recent years.

The 2017 China (Xiamen) International VR and AR Expo will take place between Mar 24 and 26 in Xiamen, as an event launched to foster connections between leading solution providers with brands and customers.

The two-day event is co-sponsored and co-organized by institutions including the Marine MICE Research Branch of Pacific Society of China, Beijing ZRT Exhibition Co., Ltd, China Augmented Reality Alliance, China Virtual Reality Industry Association, and AR in China.

A man wearing a head-mounted VR device "draws" a three-dimensional car with a "pen" in this design mock-up. Virtual reality (VR) and augmented reality (AR) are technologies to make what's unreal seem real, and to make what's real seem unreal, which has gained popularity in recent years. [Photo/vrsdexpo.com]

A picture depicts possible imagery of a man with a device that resembles eyeglasses. [Photo/vrsdexpo.com]