Fujian province unveiled its first overseas cultural promotional station in Malacca, Malaysia to promote its culture on Aug 23. [Photo/fjsen.com]

Fujian province unveiled its first overseas cultural space in Malacca, Malaysia on Aug 23, a project partnered with local property developer Hatten Group aiming at promoting its culture to the Southeast Asian country.

The cultural space will serve as a hub for displaying some of the finest cultural legacies of Fujian province to meet the cultural demands of overseas Chinese as well as deepen the cultural opening-up of the province.

Lin Shouqin, deputy director of Fujian Cultural Bureau, said at the opening ceremony that the innovative cultural project, first of its kind, marks another plateau for China and Malaysia in the promotion of the Belt and Road Initiative.

"The launching of the Overseas Promotional Station for Cultures of Fujian in Malaysia has significant meaning in improving the mutual culture communication. Malaysia is one of the key sites along the ancient Silk Road and shares similar culture and customs with China. This station provides a platform to promote cultural and economic cooperation between the two countries, develop a cultural industry and expose Chinese traditional culture to the world." said Lin, in the opening ceremony.