Jinjiang, widely known as China's footwear capital, plans to strongly promote its sports industry development and push to become a Sports City in 2016. Plans have been made to cover aspects of sports exhibition, competitive performance, infrastructure construction, platform establishment, urban fitness, and the sports tourism industry, according to an official Sports City construction plan released recently.
In Jinjiang, the sports industry is its first to reach an output value of hundreds of millions of yuan, making Jinjiang a little different from other cities.
By gathering the city's sports industry resources together, perfecting public cultural facilities and research platforms, promoting the internationalization of local leading enterprises, developing some famous sports events and forming its own sports tourism brand, it will use its advantages to portray Jinjiang as a livable city with an unparalleled environment for sports industry.
Sports exhibition
The 2016 Maritime Silk Road (Jinjiang) International Sports Arts Festival is in the planning stage.
Competitive performance
Events from world-class to the national level and provincial level will be held in Jinjiang in 2016. World-class events include the 2016 Maritime Silk Road Ring of Quanzhou Bay International Road Cycling Race, which starts in May, and international half marathon and the World Chinese Taekwondo championships. There will also be national level events including CBA league matches, a National Beach Volleyball Grand Slam, and the final round of the China Bodybuilding and Fitness Competition.
Infrastructure construction
Jinjiang plans to build a national brand building demonstration zone for sports shoes and apparel this year. The Baxian Mountain Fitness Center and Qishan Mountain Biking Park are under construction at present. In addition, it also expects to launch 40 sports programs for infrastructure construction, complete the renovation of 10 football pitches, and push schools to open their stadiums to the public.
Platform establishment
This year, Jinjiang will set up a sports industrial investment fund to roll out an e-commerce and research platform for the sports industry.
Urban fitness program
The urban fitness program will be divided into four parts for different groups like urban locals, neighborhoods, enterprises, and schools.
Sports tourism
Relying on local natural resources, Jinjiang plans to build a provincial sports leisure base, and create a tourism brand of leisure along with festival sports, such as Wuzu Quan or Wuzu Boxing, Tai Chi, and grabbing ducks in the water, a particular custom in Jinjiang's Anhai town on Dragon Boat Festival.
Jinjiang will also conduct a sports talent training program to contribute to the city planning.
