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E-commerce set to spice things up for nation's chili pepper producers
By Lyu Chang(China Daily) Updated: 2015-07-23
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Vegetables can be planted in greenhouses in the offseason to extend the harvest period. Zhanlu Agriculture Technologies grows chili peppers, cucumbers, cabbages and sweet potatoes. [Photo/China Daily] |
"The damage rate has been largely reduced. Only 2 to 3 percent of vegetables go bad during the delivery," Cai said.
The company raked in more than 60 million yuan ($9.7 million) in 2014, an increase of 30 percent compared to the previous year.
Although the company's growth rate has been consistently well above the industry average, Cai has high hopes for further improvement.
She said the next step would be to set up an online platform with an initial investment of 2 million yuan to sell the company's green vegetables.
"It is not easy to build up an online shopping platform for vegetables because of the fierce competition and the difficulty in setting up a logistics system, but it is a trend and we will take the first step toward that," she said.
The company also plans to cooperate with local communities and strengthen the distribution network to further promote the brand.