The financial crisis caused corporations to spin off non-core businesses and reduce costs, and induced service outsourcing industries to become sought after as the "darling" in the market, thus causing more competition.

The Huaqiao International Service Business Park gathers a large number of service outsourcing companies, such as France-based Capgemini, China Data Group, Centrin Data Systems, Yuanyang Data, Tangram and Start Computer Equipment. This not only creates financial BPO industry chains that include low-level, mid-level and high-level companies, but also contributes to the segmentation of service outsourcing. These companies, with help from Huaqiao, have built the scalable service outsourcing industry and successfully explored the Blue Ocean market.

As the largest and most functional specialized data center, Centrin Data Systems will be building the largest data center for disaster backup. China Data Group, which holds 80 percent of the domestic financial BPO market and focuses on domestic financial business services, will service 3,000 people. Jiangsu Yuanyang Data Ltd., focusing on credit card business, has invested 500 million yuan on its new Yuanyang Data Center, which is to be built in the demonstration zone for financial services outsourcing. The center, with a 4000-seat bank call center and a 1,000-seat data entry center, has the potential to reach an annual turnover of up to 3 billion yuan. It is to become the first one-stop financial service outsourcing business to combine a call center, financial background data processing center and bank card data processing center.

By the end of December of last year, Start Computer Equipment, which holds 40% of the domestic print service outsourcing market in the life insurance industry, began its printing service project and set up a wholly-owned subsidiary to operate independently in the business park. "The clustering effect of service outsourcing at the business park is obvious, which helps to create differentiated competitions for the industry cluster structure and is conducive to long-term development of our business. This is the main reason for us to set up our business in the business park. It is expected that this year our output will reach 50 million yuan in Huaqiao. In the next three to five years, this figure is expected to exceed 500 million yuan," says Zang Jiashun, Chairman of Start Computer Equipment. Start Computer Equipment’s entrance to the business park and independent operation of the company’s print service outsourcing project mark the company’s full-speed penetration into the "financial services outsourcing" Blue Ocean market, also enabling the business park, which aims to build China’s financial “Silicon Valley,” to possess a relatively complete structure of the financial BPO industry.

Today, the service outsourcing enterprises in the business park are showing their unique advantages in differentiated areas of competition and are exploring the Blue Ocean market with the common goal of building the scalable service outsourcing industry.

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“Blue Ocean” refers to the unknown market space. To start and maintain profitability growth, it is necessary for businesses to go beyond industrial competitiveness and create new markets, which includes breakthrough growth business (new products or new models in an existing market), and new strategic business development (create new markets, new segmenting sectors or even new industries). Blue Ocean refers to a profitable emerging market without vicious competitions.

Source: Kunshan Daily   Reporter: Yao Xiaoyan