Zhouzhuang held its annual opening-up ceremony on Jan 1, 2013, to pray for a smooth and good harvest this year. There were dragon and lion dances at the opening ceremony, and gifts were prepared for the first batch of visitors in the New Year. More splendid shows will be offered during Spring Festival.

The opening-up ceremony was held at the old archway at 10 am on Jan 1, 2013. An actor played Shen Wansan, a legendary figure from Zhouzhuang, by offering tributes and lighting a candle surrounded by people. After the prayer, Shen Wansan invited guests from home and abroad to visit the town.

The opening-up ceremony was followed by a parade, which included Shen Wansan, the emcee, a traditional instruments orchestra, guests and company parade teams. The parade route was: the old archway - Qinglong Bridge - Cultural Street - Xiwan Street - the twin bridge - Shen's Hall - Zhang's Hall - the twin bridge.

Traditional folk custom shows were held from 9:30 am to 3:30 pm on Quanfu South Road and from Fuan Bridge to Quangong Bridge. The first 100 tourists received unique Zhouzhuang gifts for free.