Xie Zhongyan, a Jilin provincial People’s Congress member, has said that the government needs to keep ecological protection at the top of its list of things to do for Jilin’s development.

Xie Zhongyan voices his opinion at a group discussion.[Photo by Liu Xiao/China Daily]

Xie, who is also the director of the Changbai Mountain Protection and Development Zone, suggests that branding is crucial to Changbai Mountain’s tourism business and helpful for its international reputation.