The 2017 World MICE Industry Day was held from Oct 25 to 27 in the eastern coastal city of Qingdao, Shandong province, providing a professional platform for organizers of domestic and international events.

Nearly 600 MICE (meetings, incentives, conferences, and exhibitions) industry insiders from 48 countries and regions such as the United States, Germany, South Korea, Slovak, Serbia and India took part in the event.

The 2017 World MICE Industry Day is held from Oct 25 to 27 in Qingdao, Shandong province. [Photo/ ifeng.com]

Themed "Boosting Silk Road Meeting Industry", the event was a grand meeting for MICE people and was designed with a series of activities including forums, business promotions, roundtable meetings, matchmaking fairs and onsite investigative tours.

According to the organizing committee, the event attracted more than 150 exhibitors, over 400 overseas and domestic hosted buyers and over 2,000 participants. It offered an efficient way to acknowledge the latest developments of MICE Industry as well as lead to business cooperation.

In recent years, Qingdao has become one of the most active areas in MICE industry in China. With the completion and operation of the Qingdao International Convention Center's first-stage project and the city's competitive advantages in tourism, marine industry and port industry, Qingdao MICE economy is developing at a rapid pace.

Attendees exchange ideas during a forum held during the 2017 World MICE Industry Day. [Photo/ ifeng.com]

The city has hosted a series of high-end events, including the APEC Small and Medium Enterprises Technology Conference and Fair (APEC SMETC), Qingdao International Horticultural Expo, Qingdao Forum on International Standardization, China (Qingdao) International Fashion Week and China Fisheries and Seafood Expo, which have help to boost Qingdao's international profile in MICE industry.

Michael Schultz-Tholen, president of Bavarian Olympic Society and Federation of International, Lim Chang-yuel, president of KINTEX (Korea International Exhibition), Mei Xiaodan, executive president of WND-2017 and Wan Jianzhong, deputy secretary general of Qingdao municipal government took part in the opening ceremony and delivered speeches.

The 2017 World MICE Industry Day provides a professional platform for organizers of domestic and international events. [Photo/ ifeng.com]

More than 300 industry elites took part in the forums and roundtable meetings and delivered keynote speeches, including Robert Vincze, former director of Slovak Convention Bureau, Igor Kovacevic, CEO of Serbia Convention Bureau, and Chander Mansharamani, vice chairman of India Convention Promotion Bureau.