Expo highlights old brands
An expo showcasing hundreds of time-honored Chinese brands opened in Shandong province on Sept 1.
The three-day event brought together 240 Shandong-based brands and another 100 brands from other areas.
Shandong's government hosted it to answer the central government's call to revive time-honored brands nationwide. The expo promoted tradition and innovation.
Over 60,000 people visited. More than 5,000 products were displayed.
On-site and online activities generated over 21 million yuan ($3.21 million) in sales.
Century-old enterprises' leaders delivered keynote speeches and shared experiences at a forum.
There were more than 10,000 time-honored brands when New China was founded in 1949.
About 1,100 time-honored brands are currently accredited by the Ministry of Commerce, and 71 listed companies own 156 of them.
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