Shanxi culture: Licheng cloth tiger

When the Avenue Shangpin Culture Development Co, of Shanxi province, developed a Chinese folk culture industry program that got the attention of the Horizontal Culture Group, in the United States, which led ultimately to the signing of a cooperation agreement.Shanxi Economic Daily reported Tuesday.

The agreement, signed at the 7th China International Cultural & Creative Industry Expo, in Beijing, Dec 19 to 23, has a big agenda, since it calls for Horizontal Culture to sell 1-billion-yuan worth of Chinese folk culture products.

The Chinese folk culture industrial base project is under implementation. Tan Wenhua, the Avenue Shangpin CEO, explained that recent preferential policies give the culture industry some good development opportunities.

Ren Guoping, speaking for Horizontal Culture, said that Shanxi’s folk culture is amazing and that the fact that Avenue Shangpin wants to develop it into an industry brings it a bright future.

Edited by Roger Bradshaw