One of the participants at the 12th China Mining Congress & Expo, Nov 16 to 18, is the State-owned Datong Coal Mine Group, which has big designs on the global mining industry, and ideas about improving its name and strengthening ties.

The congress is the biggest mining event in Asia and one of the four main mining congresses in the world.

Datong Coal revealed its goals recently: to produce and sell 200 million tons of coal and increase sales to 100 million yuan.

It also plans to build five industrial parks that bring in revenues of 10 billion yuan and increase profits and employee wages to four times what they are now.

Its business now is dominated by coal but that will change to multiple industries backed by high-tech approaches.

The traditional management system will be replaced with modern management, while corporate culture, another concern will be improved to better connect the staff.

Datong Coal is also making an effort in reaching the "1558" goal, a recycling economic model. The "1" stands for building a nation-wide coalmine base.

The first "5" is developing a business based on five industrial chains: coal-electricity and construction materials; coal-electricity-chemicals; coal-steel-mechanics; coal-electricity-aluminum; and coal-electricity-silicon.