Diversified publicity encourages tourism

Over the past year, the Wudang Mountains tourist attraction in Shiyan, Hubei province, has adopted diversified strategies to raise its popularity in China and other countries, contributing to its tourism revenue of 2.5 billion yuan ($410.3 million) in 2013, wudangshan.gov.cn reported on Feb 19.

Since October 2013, a large scale kung fu show – Fantasy Wudang – has been well received by audiences, with all seats occupied in almost every performance.

Directed by Chen Weiya, who served as vice-director of the opening ceremony at the 2008 Beijing Olympics, the show is performed by more than 300 performers, including 16 world-class martial arts champions.

And in November, a news conference on the 30-episode TV series New Tai Chi Zhang Sanfeng was held in Beijing.

What’s more, the promotional video of Wudang broadcast in Times Square and on the LED screen at Ta Kung Pao in Hong Kong, shows the charm of Wudang to people from all over the world.

The GEO, France’s national geographic magazine, has also written about Wudang Mountains with 14 pages covering aspects of its history, humanity and natural scenery.

This year, the tourist attraction will put forward promotions through media, various activities and over the Internet, aimed at making Wudang Mountains a world famous tourist destination.

The Geological Museum of Wudang Mountains in Shiyan city, Hubei province [Photo/wudangshan.gov.cn]

A night scene at Wudang Mountains in Shiyan city, Hubei province [Photo/wudangshan.gov.cn]

Roads in the Wulong Palace scenic spot at Wudang Moutains in Shiyan city, Hubei province [Photo/wudangshan.gov.cn]

Edited by Brian Salter