Iconic Route 66 revs back to life

Road trips let tourists get the feel of an unvarnished US

LOS ANGELES - For decades, Route 66 captured the imagination of travelers the world over, offering a glimpse of a bygone era of US history, when people hit the road in search of adventure and a better life.

The two-lane highway established in 1926 and coined the "Mother Road" by John Steinbeck seemed to encompass the essence of the United States, threading through eight states from Chicago to Santa Monica.

But after it was decommissioned in the 1980s in favor of larger and faster thoroughfares, Route 66 appeared headed for the dustbin of history as the mom and pop stores, kitschy motels, diners and gas stations that lined the road gradually shut down.

"Entire towns folded up and what had been a 4,000-kilometer carnival became to a large extent a 4,000-km ghost town," explained David Knudson, founder and executive director of the nonprofit National Historic Route 66 Federation.

In recent years, however, the iconic road that has been immortalized in countless books, movies, music (Get your kicks on Route 66), and a TV series has been experiencing a nostalgia-driven revival that is attracting tourists from around the globe.

"Foreigners come to travel the road because it gives them a chance to experience America before we became generic," said Michael Wallis, a historian and author of Route 66: The Mother Road.

"It's still the road of adventure because nothing on Route 66 is predictable," he added. "I often say, 'You know what you are going to get at McDonald's ... but if you are on an old two-lane such as Route 66, you could go into a cafe, a greasy spoon, a pie place, a diner and you don't know what you're going to get.'"

Wallis said the fastest growing groups of tourists on Route 66 are Chinese and Brazilians, as well as Europeans drawn by the idea of the open space and the "road trip of a lifetime."

"I have clients in their 20s and 70s who are fascinated by this road and everyone is looking for convertible Mustangs and Harley Davidsons to experience it," said Zsolt Nagy, who twice a year organizes Route 66 road trips that cost up to $8,000 per person.

"Business is booming, the roads are better, the signs are better, it's coming back to life," said Zsolt, who is from Hungary and who fell in love with the open road about 10 years ago when he traveled it. "I think the legend is growing like crazy."

Bob Russell, the mayor of Pontiac, about two hours southwest of Chicago, said his small community of about 12,000 people is a prime example of the resurgent interest in the road.

"It has been an amazing transformation," he said of the town which boasts four museums, 27 large murals and is considered one of the jewels of Route 66.

"There is a special aura for Route 66 to the overseas people because it represents freedom, the open road, your scarf around your neck and your hair blowing in the wind."

Xinhua - Afp