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BOCOG held the 10th Olympic Games partner club event
(BOCOG)
Updated: 2006-12-25 10:00
The Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) held the 10th event of the Beijing 2008 Olympic Games Partner Club today.
With Christmas and the New Year approaching, such an event is aimed to extend BOCOG's appreciation of the important contributions by the Partners and to facilitate better communication in the coming year.
Director of the Marketing Department of BOCOG Mrs. Yuan Bin addressed an audience composed of representatives from the 11 Worldwide Olympic Partners and 11 Beijing 2008 Partners, and the officials from related BOCOG departments, saying that the Partners have provided solid support for the Beijing Olympic preparation in the year 2006. BOCOG is committed to further enhancing its sponsor serving work and maximizing returns for Partners' investment in the Beijing Games so as to create a win-win situation.
During the event, BOCOG Marketing Department briefed the Partners on the latest development of Olympic preparation including marketing. BOCOG made sponsor servicing a central topic of this event in an effort to exchange views with and collect suggestions from the Partners.
The Partner Club, formed on February 2, 2005, is an invention by BOCOG and has served as an important channel for the Partners to share information and experience. Up to date, club members like Lenovo, Volkswagen, Kodak, adidas, China Network and General Electric have each organized a special event with focused topics. More activities are to be added into the schedule.
11 Worldwide Olympic Partners: Coco-Cola, Atos Origin, General Electric, Kodak, Lenovo, Manulife, McDonald's, Omega, Panasonic, Samsung and Visa.
11 Beijing 2008 Olympic Partners: Bank of China, China Network, Sinopec, CNPC, China Mobile, Volkswagen (China), adidas, Johnson & Johnson, Air China, PICC P&C and State Grid.
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