With red palatial walls, red national flag and red lanterns, together with the red "Dancing Beijing” and the red Olympic torch, lives in Beijing are immersed in the red. The red is the color of Beijing and that of China.

From among a world of colors, red stands out the most. The color red is fresh and pure, and in China we call it China Red. Chinese people are fascinated by the color red not only because of its intoxicating vibrancy, but also because of its rich meaning in Chinese culture and history.

It is believed that no country in the world has ever adopted a color in such a thoroughgoing way as China, where red is a symbol that gives color to the soul of the nation. In the past, red stood for dignity and mystery. Even now, Chinese people adore the color much more than we love it. It is can be said that “China Red” is an eternal theme for China, and an essential color for the Chinese people. “China Red” has become a quite popular word, attracting the world’s attention.

Shooting red-colored things in China is an easy task, as its powerful presence can be found everywhere. All traditional red things have been playing special roles in China: the walls of ancient palaces, the national flag, Chinese knot, lantern, couplet, clothes, traditional paper-cuts for window decorations, and even red tanghulu (sugar-coated haws on a stick).

Red is the color of the auspicious, signifying reunion, health, happiness, harmony, peace and prosperity. Only real things and events can fully display and explain its beauty. Only in its relation with people can the color be alive and meaningful.

In China, red is more than just a color. It carries the ancient history and culture of the Chinese nation. China Red is filled with mysterious charm beyond description and it is right here in China waiting for you to feel, to discover!