New face of China's soft power

If you were looking to cast someone to carry on Jacqueline Kennedy's charm offensive, it would be hard to find anyone more suitable than Peng Liyuan, wife of Chinese President Xi Jinping. If you were writing a novel and trying to craft the perfect blend of personal history, capabilities, poise and charm for a character, you'd come up with someone like Peng.

Born into a humble family in Shandong province, she joined the People's Liberation Army at the age of 18, gaining nationwide fame as a performer of patriotic and military songs. But she is not only praised for her voice and professional achievements, she has also gained plaudits for her charity efforts and volunteerism. She has, among other things, distinguished herself as a World Health Organization ambassador in the fight against AIDS, and was a comforting presence in the aftermath of the 2008 Sichuan earthquake.

I've had the great joy of attending one of the super-talented Peng's performances in the Golden Hall, the Musikverein, in Vienna and, like the rest of the audience there, was enchanted and mesmerized by her.

Try as it may, it's no secret that China, even with its unparalleled rich and venerable culture, has not done a good job when it comes to its attempts to exercise the soft power that befits a country of its stature. Let's face it, the United States is doing a much better job in this respect, it has dominated this field in virtually every aspect for the last hundred years and perfected the projection of soft power beyond its shores as both an art and a science.

The media attention given Peng as she accompanies her husband on his first foreign trip as president shows that not only can she serve as a role model for Chinese women, especially young Chinese women at home and abroad, she can also be an effective icon for projecting China's soft power overseas.

For decades at least, China has not had a tradition of first ladies like in the US. Now that China has mounted to a higher position on the world stage, it can project its first first lady!

And Peng Liyuan is the perfect person with whom to begin.

The author is a senior adviser to Tsinghua University and former director and vice-president of ABC Television in New York.

(China Daily 03/29/2013 page8)