Society

Sevens promotes new collection in Dalian

By Zhang Xiaomin (chinadaily.com.cn)
Updated: 2010-06-10 14:23

Models pose for the "7 For All Mankind" Spring/Summer 2010 collection. [Photo by Yang Wei]

Leading maker of premium denim "Seven For All Mankind" held an in-store fashion show for its local fans in Dalian Parkland Shopping Center on Wednesday.

During the show, models posed for its Spring/Summer 2010 collection. The women's collection is infused with texture, color, and visual interest, celebrating the lifestyle of an Ethereal Gypsy.

The men's collection modernizes the off-beat, unconventional sensibility of Bohemian culture with clean, sophisticated elements to create the aesthetic of a Refined Bohemian.

Seven For All Mankind was established in Los Angeles in 2000. With superb fabrics, well-fitting cuts, stylish washes, and hand-sewn embellishments, its premium denims prove a big draw for trendsetters.

Fashion editors nickname it as "Sevens". Big stars like Cameron Diaz, Jessica Alba, and Scarlett Johansson became fans.

The brand entered the China market in 2007. With its success in Hollywood, the Sevens developed quickly in China.

Except Hong Kong and Taiwan, it now operates eight stores in Beijing, Shanghai, Hangzhou, Wuhan, Harbin, Chengdu, and Dalian.