Alibaba's two wholly-owned subsidiaries in America plan to open a new e-commerce site named "11 Main".

Vendio and Auctiva will work together on the new site, which will focus on medium- and high-end products. Vendors from the fashion and jewelry industries will provide high-quality products via the website. The new website will be operated and managed by Alibaba's B2B company.

This move is considered Alibaba's new attempt in the overseas markets. In October 2013, Alibaba Group founded its investment company in San Francisco. At the same time, the group led the investments in ShopRunner, a competitor of Amazon.com.

Early in 2010, Alibaba Group acquired the America e-commerce SaaS provider Vendio. This company focuses on helping vendors sell products on websites like Amazon and eBay. About a month later, the Chinese e-commerce group acquired another America e-commerce company Auctiva. Auctiva is specialized in helping customers publish, manage and sell products more effectively on eBay.