The dominance of the "Big Four" banks is unshakable in most parts of China - but in Guizhou, a largely underdeveloped province, they are still far behind a local market leader in inspiring loyalty.
Kweichow Moutai Group, China's leading high-end liquor maker, has started promoting sales via prepaid cards, designed for Moutai's General Xi product series.
Guizhou provincial government and China Everbright Group signed a strategic cooperation agreement on the morning of Oct 26. On the same day, the Guiyang branch of China Everbright Bank (CEB) went into operation, Guizhou Daily reported.
By the end of September, the import and export of the first three quarters in Guizhou province reached $4.69 billion, increasing 38.5 percent year-on-year, according to the Guizhou Provincial Department of Commerce.
Technological innovation in both traditional and emerging industries fueled a 14 percent year-on-year increase in GDP in Guizhou in the first six months of the year, said local officials.
Recent rapid development of highways in all directions from Guizhou means the once-remote southwestern province can be reached conveniently, a development expected to drive its expo industry.
Guizhou province is gearing up to transform 25 rural credit cooperatives into commercial banks by the end of the year by attracting external funds, the Shanghai Securities News reported on Monday.
