Mashang Consumer Finance Co (MSCF), a tech-driven financial institution based in Liangjiang New Area in June 2015, has become one of China's top three companies in consumer finance.

In the first half of this year alone, MSCF's total assets topped 57.02 billion yuan ($8.95 billion), with net profits reaching 441 million yuan.

Carbon reduction, technical innovation, and rural revitalization have been defined as the company's three key strategic goals, and they are meant to retain the company's position as the forerunner of the industry.

According to guidelines on carbon peaking and neutrality issued by the company in July, MSCF should accomplish its zero carbon emission target by 2030.

Since its founding six years ago, MSCF has been committed to the target in its own ways – saving 690 million pieces of A4 paper, reducing carbon emissions by 9,798 metric tons by using electronic contracts and registering 1.31 billion yuan in green transactions.

In fact, the double carbon?goal has become ingrained in financial institutions. The People's Bank of China in July released a green finance assessment plan mobilizing financial institutions to work toward achieving the double carbon objective in all business links, including policy implementation, potential hazard management, product development, and performance evaluation.

MSCF has developed many green technologies for sustainable development that rely on artificial intelligence, big data, and cloud computing. For instance, with the help of the company's smart breeding system, farmers now just need to sit in front of a screen to weigh and measure the temperatures of chickens.

On Sept 3, the company launched a rural talent cultivation campaign and established Chongqing's first financial education demonstration site in Kangle town in Fengjie county.