Siming district welcomes Spring Festival with immersive cultural tourism experiences

The cross-Strait digital intelligence ICH theme show makes its debut on Zhongshan Road. [Photo provided by Lin Yuyang to chinadaily.com.cn] 

To celebrate the arrival of the Year of the Horse, the Cross-Strait Digital Intelligence Intangible Cultural Heritage Theme Show made its debut on Zhongshan Road in Siming district, Xiamen.

During the Spring Festival, numerous domestic and international visitors came to Siming district to experience the charm of Xiamen. Hundreds of digital intelligence ICH series events have been held on Zhongshan Road over the holiday, focusing on authentic cuisine, folk performances, and technology exhibitions.

Robot dog flash mobs, humanoid robot street interactions, a Galbot space capsule, and robot experience stores all make cutting-edge technology accessible to the public.

The Cross-Strait Spring Festival Fireworks Display attracts many visitors. [Photo provided by Lin Yuyang to chinadaily.com.cn]

Meanwhile, the Cross-Strait Spring Festival Fireworks Display was held on the evening of Feb 17, the first day of the first lunar month, at Huangcuo Beach in Siming. The event also specially invited 20 Taiwan compatriots to watch together. Since 1987, residents from Xiamen and Kinmen have jointly set off fireworks to celebrate the Spring Festival, a tradition that continues to this day.

During the Spring Festival holiday, Siming district launched over 500 distinctive cultural tourism events. In addition to Zhongshan Road, Gulangyu Island hosted an average of two concerts per day. Shapowei held a flash mob show featuring traditional songs and dances. Various activities were also held in major scenic spots, theaters, and commercial districts.

Data shows that in the first half of 2025, over 32.78 million visitors travelled to Siming district, with nearly 49.5 billion yuan ($7.16 billion) in tourism revenue, boosting consumption.